Author: CT Moore

The founder of Socialed, CT Moore has a decade of experience in digital media. He’s managed SEO, social media, and content campaigns from both the client and agency side for start-ups and multinational brands alike. A widely published writer and blogger, CT is also a speaker who’s presented training workshops and at conference throughout Canada and the US. You can find out more about CT Moore on LinkedIn.

I’ll be Guest Lecturing (again) at McGill University

For the 3rd time, I’ve been invited to guest lecture at McGill University‘s School of Continuing Studies. And once again, I’ll be guest lecturing to students enrolled in their Current Trends in Digital Communication course, taught by none other my friend and colleague Michelle Sullivan. Whereas past lectures covered Local SEO & Content Marketing Strategies and Using Social Media for SEO, this time I’ll be focusing… Read more →

Use PPC Data to Create Good Content that Converts

Everyone and anyone will tell you that you have to create ‘good’ content, but what the hooter does that even mean? Some of your content might be really good at explaining your product/service’s value-proposition, but who effing cares?

I mean, can you remember the last time you were like “Yeah, you know what I’m in the mood for right now? I’m in the mood for an internet salesman to knock on my browser window with an unsolicited advertorial in the form of a blog post or facebook ad.”? Read more →

4 Things I (Re)Learned About Content Marketing Writing for a Newspaper

I’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and websites. Now I spend most of my time running my inbound marketing consultancy, so the only writing I really do anymore is the occasional potty-mouth guest post. I basically only ever still write for shits-n’-giggles,… Read more →

Guest Lecture @ McGill: Local Online Marketing Strategies

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses. The course (taught by my friend and colleague Michelle Sullivan) is called… Read more →

5 SEO Rules for the Travel Industry

When it comes to SEO, there are best practices which are universal, immutable laws, and then there are a slew of strategies and tactics that you can/should employ depending on your industry, how competitive it is, and just exactly what it is that the competition is doing. While the travel industry is particularly competitive and widely varied, there are five (almost) immutable SEO laws that travel marketers should follow, regardless of the product/service they offer. Read more →

The New Content Narrative: Syncing Social with SEO

Note: This post was originally featured on Sparksheet. ***** In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that… Read more →

I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations and reputation management. Participants will… Read more →

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few. As the old… Read more →