Category: Content Marketing

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Use PPC Data to Create Good Content that Converts

Everyone and anyone will tell you that you have to create ‘good’ content, but what the hooter does that even mean? Some of your content might be really good at explaining your product/service’s value-proposition, but who effing cares?

I mean, can you remember the last time you were like “Yeah, you know what I’m in the mood for right now? I’m in the mood for an internet salesman to knock on my browser window with an unsolicited advertorial in the form of a blog post or facebook ad.”? Read more →

4 Things I (Re)Learned About Content Marketing Writing for a Newspaper

I’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and websites. Now I spend most of my time running my inbound marketing consultancy, so the only writing I really do anymore is the occasional potty-mouth guest post. I basically only ever still write for shits-n’-giggles,… Read more →

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5 SEO Rules for the Travel Industry

When it comes to SEO, there are best practices which are universal, immutable laws, and then there are a slew of strategies and tactics that you can/should employ depending on your industry, how competitive it is, and just exactly what it is that the competition is doing. While the travel industry is particularly competitive and widely varied, there are five (almost) immutable SEO laws that travel marketers should follow, regardless of the product/service they offer. Read more →

Credit: Leslie Jones, via Flickr.

The New Content Narrative: Syncing Social with SEO

Note: This post was originally featured on Sparksheet. ***** In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that… Read more →

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I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations and reputation management. Participants will… Read more →

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The 3 Things You Need to Know About Branded Content Strategy

Content is king. Sure, whatever. Water is also wet, but who cares? Every marketer should know that you need content, and good content, but what does your content really amount to if it’s no different from what everyone else is doing?  Some brands publish content sporadically, and some publish every single day. Why does content marketing work for some brands… Read more →

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Refining Your Keyword Narrative

We’re all probably tired of hearing the phrase “Content is King,” and we’re tired of it because it’s become such a cliche. But the thing about cliches is that they’re cliches for a reason; that is, they’re generalizations or stereotypes that are accurate more often than they’re not. Well as far as the content-being-king cliches goes, you can’t achieve much… Read more →