Category: Content Marketing

SEO, Keyword Narrative, and Your Content Strategy

Content is king, blah, blah, blah. Great content drives SEO, blah, blah, blah. We’ve all heard all the cliches before. But just like there’s a huge difference between building websites for search engines and building websites for users (i.e. human beings), there’s a difference between writing for search engines and writing for users. Well, not exactly, anymore… You see, over the last couple… Read more →

You’re a Content Marketer and the Internet Hates You

The last couple weeks haven’t been kind to content marketers. First, Google’s very own anti-spam enforcer, Matt Cutts, went after guest posting. Then Downworthy (a browser plugin that rewrites sensation headlines) declared war on clickbait. And finally, the Boing Boing editor, partner and tech culture journalist, Xeni Jardin, sounded a call-to-arms to reclaim the internet form the so-called “viral mills” of the internet marketing world… Read more →