Category: SEO

Some Inconvenient Truths About SEO

So you think you know something about SEO? Let me guess: you read a few blog posts, and maybe even The Beginner’s Guide to SEO? Well, if Malcolm Gladwell is to be believed (and he probably should be because he’s wicked smart), you probably don’t know sh*t about SEO because it takes about 10,000 hours to master anything. I myself, on the… Read more →

SEO, Keyword Narrative, and Your Content Strategy

Content is king, blah, blah, blah. Great content drives SEO, blah, blah, blah. We’ve all heard all the cliches before. But just like there’s a huge difference between building websites for search engines and building websites for users (i.e. human beings), there’s a difference between writing for search engines and writing for users. Well, not exactly, anymore… You see, over the last couple… Read more →

You’re a Content Marketer and the Internet Hates You

The last couple weeks haven’t been kind to content marketers. First, Google’s very own anti-spam enforcer, Matt Cutts, went after guest posting. Then Downworthy (a browser plugin that rewrites sensation headlines) declared war on clickbait. And finally, the Boing Boing editor, partner and tech culture journalist, Xeni Jardin, sounded a call-to-arms to reclaim the internet form the so-called “viral mills” of the internet marketing world… Read more →

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships you’re going to strike up.… Read more →

SEO for WordPress – Wordcamp Montreal 2012

This past weekend, I gave a presentation at Wordcamp Montreal called “SEO for WordPress”. In it, I explored: how to use WordPress to maximize your chances of ranking for the terms that are most relevant to your content. Specifically, we’ll look at: Building a Keyword Targeted Category Taxonomy Key SEO Plugins Addressing Duplicate Content The goal of this session was… Read more →

SEO Supercharging Your Inbound Marketing Campaigns

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using “outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound… Read more →