Category: Social Media

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Guest Lecture @ McGill: Local Online Marketing Strategies

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses. The course (taught by my friend and colleague Michelle Sullivan) is called… Read more →

Credit: Leslie Jones, via Flickr.

The New Content Narrative: Syncing Social with SEO

Note: This post was originally featured on Sparksheet. ***** In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that… Read more →

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I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations and reputation management. Participants will… Read more →

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The 3 Things You Need to Know About Branded Content Strategy

Content is king. Sure, whatever. Water is also wet, but who cares? Every marketer should know that you need content, and good content, but what does your content really amount to if it’s no different from what everyone else is doing?  Some brands publish content sporadically, and some publish every single day. Why does content marketing work for some brands… Read more →

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships you’re going to strike up.… Read more →

Social Media Education Series 2012

Next week will begin another series of Social Media workshops at Ometz, and there are still seats available. Anyone interested can register for individual sessions, or all three at a reduced rate. Dates: October 3, 10, 17 Time: 5:30 – 7:30 pm Cost: $275 for the three weeks (or $100 for individual sessions) The goal of this series is to offer a comprehensive overview of… Read more →

Live Blog – What Clients Want

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below. Moderator: Diarmid Thomson (DT), Speakers: Simon Rivard (SR) and Jean-François… Read more →