Tag: search engine optimization

The New Content Narrative: Syncing Social with SEO

Note: This post was originally featured on Sparksheet. ***** In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that… Read more →

Refining Your Keyword Narrative

We’re all probably tired of hearing the phrase “Content is King,” and we’re tired of it because it’s become such a cliche. But the thing about cliches is that they’re cliches for a reason; that is, they’re generalizations or stereotypes that are accurate more often than they’re not. Well as far as the content-being-king cliches goes, you can’t achieve much… Read more →

SEO Traffic: A Reminder

Full Disclosure: I’m a professional SEO who has a heavily vested interest in companies investing in, well, SEO so that I can carve out my own little slice of the American Dream. Okay, now that I got that out of the way, let me get to the point as quickly as possible: SEO represents the most targeted source of traffic online.… Read more →

SEO, Keyword Narrative, and Your Content Strategy

Content is king, blah, blah, blah. Great content drives SEO, blah, blah, blah. We’ve all heard all the cliches before. But just like there’s a huge difference between building websites for search engines and building websites for users (i.e. human beings), there’s a difference between writing for search engines and writing for users. Well, not exactly, anymore… You see, over the last couple… Read more →

Branded SEO for Better Rankings

Last week, Greg made a strong case for maintaining brand continuity between offline and paid search marketing efforts. But what about maintaining that brand continuity between offline and organic search? Now, if you’re not ranking for your own brandname(s), then you have problems that are bigger than this blog post (i.e. you’ve probably been penalized for black hat tactics). But there… Read more →

Optimizing Your Site for Mobile Search

Last friday I delivered a presentation at MobileCamp Montreal on how to optimized your site for mobile search. In this presentation, I explored: how mobile search is growing (500% in 2 years!) what verticals of mobile search have seen the most growth how, where, and when mobile users search how smartphone searches often result in high conversion rates the basics… Read more →

Technical SEO for Dynamic Websites – MWNW 2011

Last weekend (May 7th), I had the privilege of attending Make Web Not War (MWNW) in Vancouver. MWNW is an annual event sponsored by Microsoft that explores the power and flexibility of new web paradigms, from Microsoft web platforms and Open Source applications to cloud computing and mobile technologies. The goal of the event is basically to help developers build… Read more →