Tag: social media

I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations and reputation management. Participants will… Read more →

Live Blog – What Clients Want

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below. Moderator: Diarmid Thomson (DT), Speakers: Simon Rivard (SR) and Jean-François… Read more →

Corporate Social Media Strategy Workshop at Ometz

This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools. In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals.… Read more →

Social Media Strategy for Ecommerce – Salon Ecom Montreal 2011

This Wednesday will mark the first annual Salon eCom Montreal, and I’m going to be delivering a presentation on Social Media Strategy for Ecommerce. Salon Ecom Montreal is an all day event that explore all aspects of ecommerce strategy and best practices. It will be held at the Palais des Congrès in Montreal on May 18, 2011. I’ll be co-presenting… Read more →

Ometz Workshop – Corporate Social Media Strategy

Yesterday, I delivered a workshop at Agence Ometz on Corporate Social Media Strategy. The first part of the course consisted in a presentation where we explored 3 business applications of social media: (1) online reputation management & blended search optimization, (2) social media for SEO, and (3) enterprise social media API integration, such as Facebook Connect. Here are the slides… Read more →

Wordcamp Montreal

Today, I’m delivering a presentation at Wordcamp Montreal called Optimizing WordPress for Search and Social. The goal of this presentation is to explore how you can optimize WordPress blogs for both Search and Social Media. After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and… Read more →

Social Media Marketing Slideshow

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts. There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.… Read more →