Category: Uncategorized

Opportunity-Cost-Look

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few. As the old… Read more →

not-your-business

When to Use an Agency

If you’ve ever been in a position where you’ve had to choose between hiring an employee or hiring an agency, to do something in-house or to outsource it to a third-party, then you should probably read this blog post. Why? Well, partially because I want your eye-balls and attention (and your validation via comments and Likes, and the like). But mostly because when… Read more →