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Live Blog – Mobile Ad Opportunities Today and Tomorrow

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below.

Speakers: Alexandre Pelletier (AP), Crystal Anderson (CA) and Jeff Allen (JA)

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Mobile PPC Strategies – Interview with Laura Garrido

Laura Garrido

With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site destination, one thing is clear enough: mobile PPC will likely be part of any mobile advertising strategy.

Recently, I got to ask Laura Garrido about her experience with mobile PPC. Laura leads the PPC team at NVI, a search marketing and social media agency in Montreal. So she’s overseen strategy and deployment for all their clients’ mobile search campaigns. During our chat, Laura touches on:

  • Why to invest in mobile PPC
  • How to budget for mobile PPC
  • Which verticals perform best in mobile search
  • and how mobile PPC strategies can differ from desktop ones

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Optimizing Your Site for Mobile Search

Last friday I delivered a presentation at MobileCamp Montreal on how to optimized your site for mobile search. In this presentation, I explored:

  • how mobile search is growing (500% in 2 years!)
  • what verticals of mobile search have seen the most growth
  • how, where, and when mobile users search
  • how smartphone searches often result in high conversion rates
  • the basics of SEO
  • how local SEO affects mobile search
  • and how to optimize your site for mobile SEO

Several folks have asked that I share the slide, so here they are. If you have a questions, please feel free to leave a comment below or contact me.