This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below.
Speakers: Alexandre Pelletier (AP), Crystal Anderson (CA) and Jeff Allen (JA)
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With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site destination, one thing is clear enough: mobile PPC will likely be part of any mobile advertising strategy.
Recently, I got to ask Laura Garrido about her experience with mobile PPC. Laura leads the PPC team at NVI, a search marketing and social media agency in Montreal. So she’s overseen strategy and deployment for all their clients’ mobile search campaigns. During our chat, Laura touches on:
With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile?
Well, before you can do that, you have to understand just what mobile channels are relevant to your business. From there, you can take a measured risk approach by diverting ad spend from a variety of channels and re-allotting them over to their respective mobile counterparts.
Last friday I delivered a presentation at MobileCamp Montreal on how to optimized your site for mobile search. In this presentation, I explored:
Several folks have asked that I share the slide, so here they are. If you have a questions, please feel free to leave a comment below or contact me.