Social Media Strategy for Ecommerce – Salon Ecom Montreal 2011

Written by CT Moore on . Posted in Social Media.

Happening May 18, 2011

This Wednesday will mark the first annual Salon eCom Montreal, and I’m going to be delivering a presentation on Social Media Strategy for Ecommerce. Salon Ecom Montreal is an all day event that explore all aspects of ecommerce strategy and best practices. It will be held at the Palais des Congrès in Montreal on May 18, 2011.

I’ll be co-presenting my session with Thomas Langdale, and we’ll be looking at how different social channels can be used to (1) target qualified users and (2) drive sales online. First, we’ll address how social media can be used for SEO, paying specific attention to how a proper social content strategy can help brands rank on targeted keywords.

Then we’ll go on to explore the best practices of using Facebook for ecommerce, including how to integrate inventory onto Facebook Pages and drive direct sales. Finally, we’ll examine how brands can use Facebook Ads to “hyper target” users, grow their customer base, and collect user-data that they can then put toward optimizing conversions.

If you’re interested in attending, we can also offer you a 30% discount by using the coupon code RABAIS_NVI and registering through this link. Hope to see you there…

content strategy, ecommerce, facebook, Facebook ads, facebook connect, social content, social media, social media strategy

CT Moore

The founder of Socialed Inc., CT Moore has over a decade of experience in Digital Marketing, and has managed SEO, Social Media, and Content Marketing campaigns for both start-ups and multinational brands alike. He is also a partner and the head of digital at anderson pigeon, a full-service agency that specializes in digital, retail, and trade marketing. CT's writing has been featured in dozens of publications and blogs, and he’s spoken at conferences throughout Canada, the US, and Europe. You can stalk CT and learn more about him through his LinkedIn profile.

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