Tag: Blogging

Bringing Your Blog Back into the Marketing Fold

So you’re a social media marketing rockstar. You manage your Facebook Page with style and grace. You have your fingers in all kinds of social media ad formats and you’re really good at optimizing your Page Post Ads on Facebook. And, of course, you know how to measure every social media action out there — from Tweets to Likes to Pins.

But what about your company blog? You know, that thing you used to update regularly before there were Facebook Pages. That section of your site that’s been relegated to sporadic updates of company news.

Where does your blog figure into all of this? Because it should figure front-and-center in your social media strategy, and if it’s doesn’t, it’s time to bring it back into the marketing fold and use it to generate both leads and customer engagement.

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How Your Social Content Strategy Can Support SEO

Social Content Strategy

There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings. Not only does producing content on a regular basis mean updating your site (which search engines like), but good content naturally attracts back links and social signals (such as Tweets and Likes) that tell search engines that your content is popular with actual human beings.

But how do you produce content that’s popular with social media users and helps you rank for on targeted keywords related to your products and services? In other words, how do you produce content that doesn’t just rank in and of itself but helps your product pages rank?

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SEO Supercharging Your Inbound Marketing Campaigns

Magnetic Marketing

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using “outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound side of things.

Well, what about planning a comprehensive and self-contained “inbound marketing” campaign from the get-go? In this post, we’re going to look at how to do just that, as well as how to infuse it with SEO every step of the way.

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Corporate Social Media Strategy Workshop at Ometz

This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools.

In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals. Specifically, we looked at:

  • Blogging (for SEO)
  • Blogger Outreach (online PR)
  • Facebook Pages
  • Facebook Ads
  • LinkedIn (profiles, groups, and jobs)
  • and Twitter

Here are the slides from this workshop, and below are some links to additional resources that you can use to learn more about SEO and Social media.

Additional Resources

Also, here are some links to some additional reading that explores some of these topics more in depth.

Social Media Basics

SEO Basics
Social Media & SEO

Twitter Links

Ometz Workshop – Corporate Social Media Strategy 2011

Today, I gave a workshop on corporate social media strategy at Agence Ometz. In it, we explored the different social media channels that business can leverage, and how they might align those channels with their business goals. Specifically, we covered:

  • Blogging (for SEO)
  • Blogger Outreach (online PR)
  • Facebook Pages
  • Facebook Ads
  • Facebook Connect Integration
  • LinkedIn (profiles, groups, and jobs)
  • and Twitter

Here are some links to some of the tools we discuss using for managing multiple Twitter and Facebook accounts:

And here are the slides from the session.