Tag: Facebook ads

5 Pay-to-Play Social Content Promotion Tactics

So you’ve done it. You’ve hired a super duper community manager, they’ve grown and optimized your Facebook presence, have started using Pinterest to drive traffic and brand awareness, and have even brought your content strategy inline with your SEO efforts. You’re doing everything you can to push your content out there, you’ve seen how it can support your business goals, and now… Read more →

Corporate Social Media Strategy Workshop at Ometz

This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools. In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals.… Read more →

Ometz Workshop – Corporate Social Media Strategy 2011

Today, I gave a workshop on corporate social media strategy at Agence Ometz. In it, we explored the different social media channels that business can leverage, and how they might align those channels with their business goals. Specifically, we covered: Blogging (for SEO) Blogger Outreach (online PR) Facebook Pages Facebook Ads Facebook Connect Integration LinkedIn (profiles, groups, and jobs) and… Read more →

Social Media Strategy for Ecommerce – Salon Ecom Montreal 2011

This Wednesday will mark the first annual Salon eCom Montreal, and I’m going to be delivering a presentation on Social Media Strategy for Ecommerce. Salon Ecom Montreal is an all day event that explore all aspects of ecommerce strategy and best practices. It will be held at the Palais des Congrès in Montreal on May 18, 2011. I’ll be co-presenting… Read more →