Tag: Facebook ads

5 Pay-to-Play Social Content Promotion Tactics

So you’ve done it. You’ve hired a super duper community manager, they’ve grown and optimized your Facebook presence, have started using Pinterest to drive traffic and brand awareness, and have even brought your content strategy inline with your SEO efforts.

You’re doing everything you can to push your content out there, you’ve seen how it can support your business goals, and now you’re wondering how can reach new audiences. Well, fortunately for you, most major social sites offer ways for your to reach new users with your content — if you’re willing to invest some media spend, that is. But depending on your goals, each of them is worth considering and experimenting with in their own right.

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Targeting Options Across Different Online Channels

So maybe you have an online budget and it’s time to build a strategy. Or maybe you have to build a strategy so that you can lobby the purse-holder for a budget to work with. How do you determine what channels are best suited for your goals?

Well, each online channel offers a distinct form of user targeting, and how you target someone is going to affect how they react, respond, and/or convert. So it’s helpful to first understand each of these major targeting methods, and from there decide which online marketing channels are most compatible with your goals.

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Corporate Social Media Strategy Workshop at Ometz

This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools.

In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals. Specifically, we looked at:

  • Blogging (for SEO)
  • Blogger Outreach (online PR)
  • Facebook Pages
  • Facebook Ads
  • LinkedIn (profiles, groups, and jobs)
  • and Twitter

Here are the slides from this workshop, and below are some links to additional resources that you can use to learn more about SEO and Social media.

Additional Resources

Also, here are some links to some additional reading that explores some of these topics more in depth.

Social Media Basics

SEO Basics
Social Media & SEO

Twitter Links

Ometz Workshop – Corporate Social Media Strategy 2011

Today, I gave a workshop on corporate social media strategy at Agence Ometz. In it, we explored the different social media channels that business can leverage, and how they might align those channels with their business goals. Specifically, we covered:

  • Blogging (for SEO)
  • Blogger Outreach (online PR)
  • Facebook Pages
  • Facebook Ads
  • Facebook Connect Integration
  • LinkedIn (profiles, groups, and jobs)
  • and Twitter

Here are some links to some of the tools we discuss using for managing multiple Twitter and Facebook accounts:

And here are the slides from the session.

Social Media Strategy for Ecommerce – Salon Ecom Montreal 2011

Happening May 18, 2011

This Wednesday will mark the first annual Salon eCom Montreal, and I’m going to be delivering a presentation on Social Media Strategy for Ecommerce. Salon Ecom Montreal is an all day event that explore all aspects of ecommerce strategy and best practices. It will be held at the Palais des Congrès in Montreal on May 18, 2011.

I’ll be co-presenting my session with Thomas Langdale, and we’ll be looking at how different social channels can be used to (1) target qualified users and (2) drive sales online. First, we’ll address how social media can be used for SEO, paying specific attention to how a proper social content strategy can help brands rank on targeted keywords.

Then we’ll go on to explore the best practices of using Facebook for ecommerce, including how to integrate inventory onto Facebook Pages and drive direct sales. Finally, we’ll examine how brands can use Facebook Ads to “hyper target” users, grow their customer base, and collect user-data that they can then put toward optimizing conversions.

If you’re interested in attending, we can also offer you a 30% discount by using the coupon code RABAIS_NVI and registering through this link. Hope to see you there…