Tag: iPhone

Mobile Ad Opportunities in 2012

So every year since 1990-something, people have been predicting that the following year was going to be the year of mobile. Whether 2012 will turn out to be the year of mobile¬†or not is anyone’s guess, but two things that are certain are (1) mobile has definitely gone mainstream and, as a result, (2) it’s therefore an ad medium that any serious marketer has to take, well, seriously.

This couldn’t be more truer than in the US.¬†Indeed, if you consider some of the numbers release by Nielsen in their State of the Media: Mobile Media Report Q3 2011, there is a clear and present opportunity for advertisers to target mobile user through both mobile search and mobile app ad networks.

So it’s not a question of whether you should be investing in mobiles advertising. It’s a question of how much you should be investing in mobile (and maybe even whether you should be diverting budgets from other channels).

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