Tag: linkedin

Corporate Social Media Strategy Workshop at Ometz

This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools.

In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals. Specifically, we looked at:

  • Blogging (for SEO)
  • Blogger Outreach (online PR)
  • Facebook Pages
  • Facebook Ads
  • LinkedIn (profiles, groups, and jobs)
  • and Twitter

Here are the slides from this workshop, and below are some links to additional resources that you can use to learn more about SEO and Social media.

Additional Resources

Also, here are some links to some additional reading that explores some of these topics more in depth.

Social Media Basics

SEO Basics
Social Media & SEO

Twitter Links

Ometz Workshop – Corporate Social Media Strategy 2011

Today, I gave a workshop on corporate social media strategy at Agence Ometz. In it, we explored the different social media channels that business can leverage, and how they might align those channels with their business goals. Specifically, we covered:

  • Blogging (for SEO)
  • Blogger Outreach (online PR)
  • Facebook Pages
  • Facebook Ads
  • Facebook Connect Integration
  • LinkedIn (profiles, groups, and jobs)
  • and Twitter

Here are some links to some of the tools we discuss using for managing multiple Twitter and Facebook accounts:

And here are the slides from the session.

Ometz Workshop – Corporate Social Media Strategy

Yesterday, I delivered a workshop at Agence Ometz on Corporate Social Media Strategy. The first part of the course consisted in a presentation where we explored 3 business applications of social media: (1) online reputation management & blended search optimization, (2) social media for SEO, and (3) enterprise social media API integration, such as Facebook Connect. Here are the slides from that part of the workshop.

Also, here are some links to some additional reading that explores some of these topics more in depth:

If you have any questions about any of this, please feel free to contact me or leave a comment below.

Social Media Marketing Slideshow

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts.

There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.

The topics and themese included:

  • Reputation Management: using social media to manage your online brand/reputation.
  • Professional Profiles: codes of conduct for maintaining a professional online presence.
  • Business Development: social networking to find business leads & career opportunities.
  • Features & Functions: 1 hour tutorial on maximizing the networking potential of your different online profiles.

View more presentations from CT Moore.