Tag: local seo

Guest Lecture @ McGill: Local Online Marketing Strategies

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I've recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses.

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Optimizing Your Site for Mobile Search

Last friday I delivered a presentation at MobileCamp Montreal on how to optimized your site for mobile search. In this presentation, I explored:

  • how mobile search is growing (500% in 2 years!)
  • what verticals of mobile search have seen the most growth
  • how, where, and when mobile users search
  • how smartphone searches often result in high conversion rates
  • the basics of SEO
  • how local SEO affects mobile search
  • and how to optimize your site for mobile SEO

Several folks have asked that I share the slide, so here they are. If you have a questions, please feel free to leave a comment below or contact me.