Tag: mobile ppc

Mobile PPC Strategies – Interview with Laura Garrido

Laura Garrido

With such high expectations for mobile advertising this year, marketers┬áhave a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site destination, one thing is clear enough: mobile PPC will likely be part of any mobile advertising strategy.

Recently, I got to ask Laura Garrido about her experience with mobile PPC. Laura leads the PPC team at NVI, a search marketing and social media agency in Montreal. So she’s overseen strategy and deployment for all their clients’ mobile search campaigns. During our chat, Laura touches on:

  • Why to invest in mobile PPC
  • How to budget for mobile PPC
  • Which verticals perform best in mobile search
  • and how mobile PPC strategies can differ from desktop ones

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