Tag: news organizations

4 Things I (Re)Learned About Content Marketing Writing for a Newspaper

Earlier this year, though, I had an opportunity to write a guest column for the Montreal Gazette. It was a learning experience, and it afforded me some first-hand insight into some the structural and cultural challenges that formerly print-publishers face as they continue to pivot into digital media. But it also made me better appreciate much of what I already knew as a content marketer. Here are a few of those tidbits of content marketing wisdom ;)

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