Budgeting Ad Spend Across Mobile Channels
With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile?
Well, before you can do that, you have to understand just what mobile channels are relevant to your business. From there, you can take a measured risk approach by diverting ad spend from a variety of channels and re-allotting them over to their respective mobile counterparts.