This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below.
Moderator: Diarmid Thomson (DT),
Speakers: Simon Rivard (SR) and Jean-François Deschênes (JFD)
This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools.
In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals. Specifically, we looked at:
Here are the slides from this workshop, and below are some links to additional resources that you can use to learn more about SEO and Social media.
Also, here are some links to some additional reading that explores some of these topics more in depth.
Social Media Basics
This Wednesday will mark the first annual Salon eCom Montreal, and I’m going to be delivering a presentation on Social Media Strategy for Ecommerce. Salon Ecom Montreal is an all day event that explore all aspects of ecommerce strategy and best practices. It will be held at the Palais des Congrès in Montreal on May 18, 2011.
I’ll be co-presenting my session with Thomas Langdale, and we’ll be looking at how different social channels can be used to (1) target qualified users and (2) drive sales online. First, we’ll address how social media can be used for SEO, paying specific attention to how a proper social content strategy can help brands rank on targeted keywords.
Then we’ll go on to explore the best practices of using Facebook for ecommerce, including how to integrate inventory onto Facebook Pages and drive direct sales. Finally, we’ll examine how brands can use Facebook Ads to “hyper target” users, grow their customer base, and collect user-data that they can then put toward optimizing conversions.
If you’re interested in attending, we can also offer you a 30% discount by using the coupon code RABAIS_NVI and registering through this link. Hope to see you there…
Yesterday, I delivered a workshop at Agence Ometz on Corporate Social Media Strategy. The first part of the course consisted in a presentation where we explored 3 business applications of social media: (1) online reputation management & blended search optimization, (2) social media for SEO, and (3) enterprise social media API integration, such as Facebook Connect. Here are the slides from that part of the workshop.
Also, here are some links to some additional reading that explores some of these topics more in depth:
If you have any questions about any of this, please feel free to contact me or leave a comment below.
Today, I’m delivering a presentation at Wordcamp Montreal called Optimizing WordPress for Search and Social. The goal of this presentation is to explore how you can optimize WordPress blogs for both Search and Social Media.
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various WordPress themes and plugins that I will discuss.
Thesis Theme — I personally use this theme to power my personal blog. Although it is not free, it offers many user-friendly SEO and web design options, and might be the best $87 I’ve ever spent online.
Genesis Theme — I haven’t yet tried out this theme, but it’s used by Chris Brogan. Not only do I trust Chris, but he used to use Thesis, too, so if Genesis is good enough for Chris, it’s probably good enough for me, too. It also goes for only $60.
All in One SEO Pack — If you don’t want to spend a few bucks on a comprehensive SEO theme for WordPress, this plugin will get you 3/4 of the way there. I haven’t used it in a while, so I can’t remember everything that it does and doesn’t do, but it will help you craft optimized page title and meta descriptions.
MembersWing Plugin — This plugin will help you implement First-Click-Free so that Google can index your restricted content. I haven’t tested it, but there’s a free and a paid version, so you should be able to test it out before forking over any dough.
And here are some plugins that you might want to try to integrate Facebook Connect with WordPress.
There are a bunch more, but they haven’t been tested with WordPress above 2.9. However, you might also want to check out this list of 12 Facebook Plugins for Bloggers.
I also “live blogged” two of the other great sessions from Wordcamp Montreal. Of course, I couldn’t type quite fast enough to catch everything that was said, but you can still get a pretty good sense of the main take-aways.
This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts.
There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.
The topics and themese included: