Tag: twitter

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships you’re going to strike up.… Read more →

SEO Supercharging Your Inbound Marketing Campaigns

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using “outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound… Read more →

Corporate Social Media Strategy Workshop at Ometz

This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and there are always new tools. In this workshop, we explored the different social media channels that business can leverage, and how these channels can support their business goals.… Read more →

Ometz Workshop – Corporate Social Media Strategy 2011

Today, I gave a workshop on corporate social media strategy at Agence Ometz. In it, we explored the different social media channels that business can leverage, and how they might align those channels with their business goals. Specifically, we covered: Blogging (for SEO) Blogger Outreach (online PR) Facebook Pages Facebook Ads Facebook Connect Integration LinkedIn (profiles, groups, and jobs) and… Read more →

Ometz Workshop – Corporate Social Media Strategy

Yesterday, I delivered a workshop at Agence Ometz on Corporate Social Media Strategy. The first part of the course consisted in a presentation where we explored 3 business applications of social media: (1) online reputation management & blended search optimization, (2) social media for SEO, and (3) enterprise social media API integration, such as Facebook Connect. Here are the slides… Read more →

25 Most Popular Twitter Clients

Last night during my workshop, I promised attendees that I’d post a list of Twitter clients that they might want to check out. Simply put, a Twitter client is a program/applications that you install on your desktop, laptop, or phone so that you can use Twitter more effectively. Although Twitter has a web-based interface, it isn’t really optimized for handling… Read more →

Social Media Marketing Slideshow

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts. There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.… Read more →