I’ll be Guest Lecturing (again) at McGill University

For the 3rd time, I’ve been invited to guest lecture at McGill University‘s School of Continuing Studies. And once again, I’ll be guest lecturing to students enrolled in their Current Trends in Digital Communication course, taught by none other my friend and colleague Michelle Sullivan. Whereas past lectures covered Local SEO & Content Marketing Strategies…

Use PPC Data to Create Good Content that Converts

Everyone and anyone will tell you that you have to create ‘good’ content, but what the hooter does that even mean? Some of your content might be really good at explaining your product/service’s value-proposition, but who effing cares?

I mean, can you remember the last time you were like “Yeah, you know what I’m in the mood for right now? I’m in the mood for an internet salesman to knock on my browser window with an unsolicited advertorial in the form of a blog post or facebook ad.”?