Dominate search results by answering your audience’s FAQs

Search is the most targeted source of traffic online because it comprises users who are actively looking for what you’re trying to sell them. Full stop. Think of it this way. Channels such as email, social media, and retargeting lets you target users in the right place (through demographics, past…

Content is an Investment in Infrastructure

There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.

Use PPC Data to Create Good Content that Converts

Everyone and anyone will tell you that you have to create ‘good’ content, but what the hooter does that even mean? Some of your content might be really good at explaining your product/service’s value-proposition, but who effing cares?

I mean, can you remember the last time you were like “Yeah, you know what I’m in the mood for right now? I’m in the mood for an internet salesman to knock on my browser window with an unsolicited advertorial in the form of a blog post or facebook ad.”?