Search Engine Optimization
There are already hundreds (or even thousands) of consumers looking the kinds of products and services that your business sells. Now what if it was your brand they found when they went looking?
Socialed Inc. can help make that happen.
Organic search represents the most targeted source of traffic online because it’s comprised of users that are actively searching for the products, services, and/or solutions that your brand offers. They’re targeted. They’re qualified. They’re engaged. They are already one step down the conversion funnel.
Our Approach to SEO
Identifying Goals + KPIs
Socialed Inc. works with your team to understand your business’s goals and identify meaningful KPIs that reflect them. We go beyond mere rankings, and help your business set goals that are specific, measurable, and tailored to your brand’s bottom line.
SEO Audit + Strategy
The first step to a successful SEO campaign is understanding the competitive landscape, where your brand is positioned in search results and where its competitive advantages are.
Socialed Inc. will conduct an in-depth competitive analysis and audit of your site, identify all SEO gaps and opportunities, and roadmap a strategy for elevating your brand and its value-prop in the SERPs
Keyword + Content Optimization
You know how to describe your products or services, but do your customers? Do you know how they describe them and search for them?
Socialed Inc. will help your business aggregate, parse, and mine actionable search data to understand how users discover the products and services that your brand (and its competitors) offer, and target them through keyword optimization and value-added content.
Implementation + Execution
Once your brand’s SEO strategy is clear, then comes the heavy lifting. Socialed Inc. will work closely with your team to (1) identify what they can implement internally, (2) help them roadmap that process, (3) support and coach them throughout, and (4) execute on any SEO tactics that are outside their expertise or bandwidth.
In other words, we help your business proactively close gaps and engage opportunities.
Ongoing measurement + Support
Marketers plan. God laughs. Things Change. And your business can’t step in the same river twice. So a successful SEO strategy requires ongoing measurement and adjustment in response to changes in the marketplace and search algorithms.
Socialed Inc. will help your brand monitor SEO results according to the KPIs that mean something to your business, generate actionable insights, and continually tailor your SEO strategy according to emerging trends and your brand’s evolving goals.
Frequently Asked Questions
What is Search Engine Optimization?
Search Engine Optimization (also known as SEO) is the practice of optimizing a website or page to help it appear in relevant organic search results (i.e. non-paid results). Organic search traffic is also the most targeted source of traffic because users are actively searching for products, services, or solutions to their needs.
SEO also includes a variety of strategies and tactics, and is not a one-size fits all approach for every site. Typically, SEO includes (but is not limited to) technical optimization at the code-level, optimizing pages for keyword relevance, or attracting backlinks through content marketing or other means. SEO represents a medium to long-term strategy and is proven to improve traffic, engagement, and lead generation.
There are a number of different types of SEO, including Onsite SEO, Offsite SEO, Mobile SEO, and Local SEO. And the main advantage of employing SEO tactics is that they help your business target users who are already one step down the conversion funnel, helping you reach the right audience at the right time.
How does SEO work?
Search engines aim to deliver the most relevant content to users based no their keyword search queries, and do so by taking into consideration over 200 different ranking factors. These factors, moreover, fall into one of three facets of SEO.
1) Indexation factors pertain to technical tactics and strategies that help ensure that search engines can access, crawl, and index a site’s pages and content.
2) Relevance factors are those that improve a site’s relevant on targeted keywords, and mostly happen at the content level, including title tags, meta descriptions, header tags, images, and, of course, onpage copy.
3) Popularity factors refer to action that occur offsite (i.e. on third-party sites and social networks) that demonstrate to search engines that a site (and its content)
SEO strategies help ensure that a brand ranks competitively in the search results on targeted keywords combinations that reflect their products or services. In doing so, SEO also helps brands target users who are already, actively looking for those products or services.
What is onsite SEO?
Onsite SEO is the process of optimizing a site’s or page’s keyword relevance and performance. This can include but is not limited to (1) optimizing onsite content such as title tags, meta descriptions, and images for keyword relevance, (2) improving page speed, and (3) producing keyword relevant and quality content. Typically, Onsite SEO is the first step toward ensuring that a website is actively being crawled by the major search engines, and being indexed for relevant keywords.
What is offsite SEO?
Offsite SEO refers to the process of generating actions and signals from third-party websites that improves a site’s authority and keyword relevance, and increases that site’s ability to rank on targeted keywords in the organic search results.This includes (1) attracting targeted backlinks from relevant, third-party content, which search engines regard as a vote-of-confidence for the content being linked to, and (2) fostering social engagement via social media that demonstrates to search engines that a site is relevant to and popular with actual human users.
Why does SEO matter?
SEO is important because it involves intentional targeting. Simply put, SEO targets users that are already searching for your products and services via their keyword searches. In other words, optimizing your product/service pages for keyword relevance will help your business speak directly to users’ immediate needs, and then convert them into a customer.
Furthermore, SEO also plays a crucial role in establishing a brand’s online presence and supports cross-channel objectives by identifying users that are already one step down the conversion funnel.
Why SEO is important for businesses?
SEO plays a crucial role in the development of any business on two levels.
In the short term, SEO traffic represent a growth hack opportunity for businesses because it helps them reach users who are already (and actively) looking for the products and services they offer. In this respect, it allows them to target users that are already one step down the conversion funnel.
In the medium-to long-term, SEO allows business’s to build online equity, allowing them to achieve a diminishing cost-per-click as their ranking continue to generate traffic and conversions over time.
What is White Hat SEO?
“White Hat SEO” refers to a set of SEO practices that can help a website rank more competitively, and are approved by the major search engines. Unlike Black Hat SEO, White Hat SEO respects the terms and conditions of major search engines (Google and Bing), and operates within them to improve a website’s rankings in the SERPs.
White Hat SEO can include (1) optimizing title tags and meta descriptions, (2) producing keyword relevant content assets, (3) improving site speed, (4) offering quality products and services, (5) attracting backlinks and social signals via value-added content, and much more. White Hat SEO, moreover, helps brands improve their rankings on targeted keywords without risking being penalized by search engines/
What is Black Hat SEO?
“Black Hat SEO” refers to a set of SEO practices that involve improving a site’s rankings on targeted keywords through the deliberate manipulation of a search engine’ss terms and conditions or best practice. This includes but is not limited to (1) buying links, (2) keyword stuffing, (3) content cloaking, (4) structured data markup spam, and much more. Search engines will often (eventually) detect black hat SEO tactics, and penalize the sites engaging in them – i.e. by significantly devaluing their rankings or banning them from search results altogether.
So while the short-term benefits of black hat SEO may be appealing yp site’s struggling to compete in the rankings, the medium- to long-term consequence of engaging in black hat SEO grossly outweigh those benefits.