The Chemical Structure of Content Marketing

Written by Socialed Team on November 6, 2023. Posted in Uncategorized.

Today marks the start of National Chemistry Week, and to celebrate, the Socialed team has put together a post that draws parallels between the world of Chemistry and the world of Content Marketing. And we hope you enjoy reading it as much as we enjoyed writing it.

5 Undead SEO Truths That Still Bite

Written by Socialed Team on October 31, 2023. Posted in Uncategorized.

In this final installment of our Halloween series of cosplay posts, we end with a parody of one of the scariest fictional villains we could think of: Negan Smith of The Walking Dead universe. So celebrate this Samhain with us, and enjoy this piece of fanfiction where Negan went into Digital Marketing instead of leading a band of marauders across a post zombie apocalyptic landscape.

A Gonzo Guide to Blackhat SEO

Written by Socialed Team on October 30, 2023. Posted in SEO.

This spooky season, we thought it would be fun to have our blog dress up for Halloween, and share some expert SEO and Content Marketing advice while cosplaying as different characters – both fictional and real. And since we write so much content here at Socialed, it’s only natural that some of those characters would be some of our favourite writers. So in this 3rd installment of our Halloween parody series, we imagine what the great American gonzo journalist Hunter S Thompson might write as a SEO Expert.

The Culinary Art of SEO: Top 5 Essential Ingredients

Written by Socialed Team on October 27, 2023. Posted in SEO.

This spooky season, we thought it would be fun to have our blog dress up for Halloween, and share some expert SEO and Content Marketing advice while cosplaying as different characters – both fictional and real. And since we write so much content here at Socialed, it’s only natural that some of those characters would be some of our favourite writers. So in this 2nd post of our Halloween series, we imagine a fanfiction parody of what the great chef, writer, and storyteller Anthony Bourdain might’ve written as an SEO Expert — instead of exploring other Parts Unknown.

A Narrative Feast

Written by Socialed Team on October 26, 2023. Posted in Content Marketing.

This spooky season, we thought it would be fun to have our blog dress up for Halloween, and share some expert SEO and Content Marketing tips while cosplaying as different characters – both fictional and real. And since we write so much content here at Socialed, it’s only natural that some of those characters would be some of our favourite writers. So in this first post of our Halloween series, we imagine a fanfiction parody of what the great American writer Ernest Hemingway might write as a Content Marketer.

Navigatin’ the Digital Seas: 5 SEO Guidelines for the Travel Trade

Written by Socialed Team on September 19, 2023. Posted in SEO.

For this year’s International Talk LIke a Pirate Day, we thought it would be fun to have our blog dress up in pirate cosplay and reinterpret some SEO tips for the travel industry we've blogged about in the past. So get ready to weight anchors and chart a course to higher rankings.

9 marketing questions your business should ask itself

Written by CT Moore on December 15, 2021. Posted in Uncategorized.

There are good questions and there are bad questions. And marketing, everything starts with a question: What is our competitive advantage? Where is our target market? How do we reach them? And what is the return on investment? But some questions are universal and should come before all others.

Using Structured Data to Hack Your Rankings

Written by Gregory Caltabanis on June 8, 2021. Posted in Content Marketing, SEO.

Maybe you’ve decided to invest in content and want to do everything you can to make sure it ranks. Maybe you’ve already invested in content and are now wondering why it’s not ranking as well as expected. Either way, you should know that there’s more to optimizing content than keyword research, relevance, and density. Structured data markups is a simple, yet effective way to help your content rank more competitively and surpass your competitors. And there are many ways you can leverage it across many forms of content.

Dominate search results by answering your audience’s FAQ

Written by CT Moore on March 8, 2021. Posted in Content Marketing, SEO.

Search is the most targeted source of traffic online because it comprises users who are actively looking for what you’re trying to sell them. Channels such as email, social media, and retargeting lets you target users in the right place, but search allows you to target users also at the right time, when they’re actively making a purchasing decision. To that effect, search users are already one step down the conversion funnel.

Content is an Investment in Infrastructure

Written by CT Moore on November 14, 2017. Posted in Content Marketing.

There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.