Verdant Technologies provides enterprise-level smart energy management solutions for Hotels, MDUs, and other commercial properties — including smart thermostats and a subscription service that monitors and manages energy consumption and costs.
CHALLENGE
AN OVERCROWDED MARKET
A sector once dominated by enterprise-level solutions, smart energy management solutions are now commonplace in single-family homes.
The sheer volume and size of B2C providers has caused the competition on related keywords to sky-rocketed, crowding-out the search results with consumer-grade offerings that don’t serve the needs of commercial property managers. In turn, it has become much more difficult for B2B providers to reach their target enterprise-level audience through the SERPs.
SOLUTION
DATA DRIVEN OPTIMIZATION
Comprehensive keyword research on smart energy management keywords allowed Verdant to fully understand the search intent across four key commercial property sectors: Hotel Management, MDU & Multifamily, Student Housing, and Senior Residences. That data was then used to develop and deploy an Organic SEO + Content Strategy that included:
Data Driven Messaging
Product Page Optimization
and a Tiered Content Strategy
RESULTS
EXPLOSIVE GROWTH
Within only 6 months of optimizing product page messaging and deploying sector-specific content, Verdant saw tremendous increases in Organic Search performance YoY, including:
200% increase in Organic Traffic
88% increase in Engaged Organic Sessions
and 35% of Organic Page View driving to Product Pages
