Guest Lecture @ McGill: Local Online Marketing Strategies

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses.

The course (taught by my friend and colleague Michelle Sullivan) is called Current Trends in Digital Communications, and is described as follows:

Whether you have knowledge and experience in one or more digital applications, or almost none, this course will ensure your grasp of digital media is comprehensive, solid and up to date. It will give you a broad overview of the technology, its current uses in organizations and society, and its potential and implications for the future. It will provide knowledge and skills that form a strong base for immediate application in the workplace as well as for later courses in the program.

Overall, my own lecture will lend to students’ understanding of current digital marketing trends and best practices by illustrating how local business are using Google My Business, Yelp for Business Owners, and Facebook for Business to not only raise awareness of their products and services, but actually drive foot traffic and sales. In other words, students should walk away not only with a familiarity of these tools, but the ability to start applying that knowledge to any campaigns or client work they might be working on.

Of course, if you’re not registered for the course, you can always read the original column here, but I can’t promise that I’ll come off as handsome and charming in the written word as I will, next week, in person 😉