This spooky season, we thought it would be fun to have our blog dress up for Halloween, and share some expert SEO and Content Marketing advice while cosplaying as different characters – both fictional and real. And since we write so much content here at Socialed, it’s only natural that some of those characters would be some of our favourite writers. So in this 3rd installment of our Halloween parody series, we imagine what the great American gonzo journalist Hunter S Thompson might write as a SEO Expert.
This spooky season, we thought it would be fun to have our blog dress up for Halloween, and share some expert SEO and Content Marketing advice while cosplaying as different characters – both fictional and real. And since we write so much content here at Socialed, it’s only natural that some of those characters would be some of our favourite writers. So in this 2nd post of our Halloween series, we imagine a fanfiction parody of what the great chef, writer, and storyteller Anthony Bourdain might’ve written as an SEO Expert — instead of exploring other Parts Unknown.
For this year’s International Talk LIke a Pirate Day, we thought it would be fun to have our blog dress up in pirate cosplay and reinterpret some SEO tips for the travel industry we've blogged about in the past. So get ready to weight anchors and chart a course to higher rankings.
Maybe you’ve decided to invest in content and want to do everything you can to make sure it ranks. Maybe you’ve already invested in content and are now wondering why it’s not ranking as well as expected. Either way, you should know that there’s more to optimizing content than keyword research, relevance, and density. Structured data markups is a simple, yet effective way to help your content rank more competitively and surpass your competitors. And there are many ways you can leverage it across many forms of content.
Search is the most targeted source of traffic online because it comprises users who are actively looking for what you’re trying to sell them. Channels such as email, social media, and retargeting lets you target users in the right place, but search allows you to target users also at the right time, when they’re actively making a purchasing decision. To that effect, search users are already one step down the conversion funnel.
For the 3rd time, I've been invited to guest lecture at McGill University's School of Continuing Studies. I'll be guest lecturing to students enrolled in their Current Trends in Digital Communication course. Whereas past lectures covered Local SEO & Content Marketing Strategies and Using Social Media for SEO, this time I'll be focusing on an SEO Fundamentals & Best Practices.
A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I've recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses.
When it comes to SEO, there are best practices which are universal, immutable laws, and then there are a slew of strategies and tactics that you can/should employ depending on your industry, how competitive it is, and just exactly what it is that the competition is doing. While the travel industry is particularly competitive and widely varied, there are five (almost) immutable SEO laws that travel marketers should follow, regardless of the product/service they offer.
In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that people engage with and share and remember, what does that really do for a brand’s bottom line?
The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management. I'll be guest lecturing tomorrow evening, Thursday, September 25, and the title of my lecture will be Using Social Media for SEO.