Guest Lecture @ McGill: Local Online Marketing Strategies

Written by CT Moore on April 12, 2016. Posted in SEO, Social Media.

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I've recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses.

The New Content Narrative: Syncing Social with SEO

Written by CT Moore on October 6, 2014. Posted in Content Marketing, SEO, Social Media.

In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that people engage with and share and remember, what does that really...

I’m Guest Lecturing at McGill University

Written by CT Moore on September 24, 2014. Posted in Content Marketing, SEO, Social Media.

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management. I'll be guest lecturing tomorrow evening, Thursday, September 25, and the title of my lecture will be Using Social Media for SEO.

4 Ways to Step Up Your Digital Marketing in 2014

Written by CT Moore on December 22, 2013. Posted in Paid Search, SEO, Social Media.

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships you’re going to strike up. In...

3 Ways to Step-Up Your Ecommerce Game in 2014

Written by CT Moore on December 12, 2013. Posted in Paid Search, SEO, Social Media.

So it’s a little late in the game for me to start telling what you should do (or could’ve done) to get the most out of your ecommerce strategy for the holidays. Thanksgivukkah is a distant memory, and there’s only a dozen or so shopping days left before the presents under the tree day, so you don’t have that much time to start tweaking and optimizing...

Live Blog – What Clients Want

Written by CT Moore on June 28, 2012. Posted in Social Media.

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below. Moderator: Diarmid Thomson (DT), Speakers: Simon...