So it’s a little late in the game for me to start telling what you should do (or could’ve done) to get the most out of your ecommerce strategy for the holidays. Thanksgivukkah is a distant memory, and there’s only a dozen or so shopping days left before the presents under the tree day, so you don’t have that much time to start tweaking and optimizing campaigns in any meaningful matter.
Come 2014, though, you’re going to be looking at your ecommerce conversions and starting to think forward to how you’re going to sustain or maximize your their growth in the new year. Well, here’s a few tips and tactics you might’ve not employed over the last year that can give you that extra ecommerce edge in 2014.
This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below.
Moderator: Diarmid Thomson (DT),
So you’re a social media marketing rockstar. You manage your Facebook Page with style and grace. You have your fingers in all kinds of social media ad formats and you’re really good at optimizing your Page Post Ads on Facebook. And, of course, you know how to measure every social media action out there — from Tweets to Likes to Pins.
But what about your company blog? You know, that thing you used to update regularly before there were Facebook Pages. That section of your site that’s been relegated to sporadic updates of company news.
Where does your blog figure into all of this? Because it should figure front-and-center in your social media strategy, and if it’s doesn’t, it’s time to bring it back into the marketing fold and use it to generate both leads and customer engagement.
So social media has gone mainstream. No seriously: MAINSTREAM.
How do I know? Well, aside from the fact that every second piece of print or outdoor advertising seems to have a “Like” icon somewhere on it, Google has fully incorporated social tracking into Google Analytics. And that means that social media is so much more closer to being fully trackable and attributable as a source of traffic in the sales funnel.
So what does this mean for your business (or your clients’)? Well, it means that you can now understand how social is affecting is affecting your bottom line online.
And there are two ways it’s doing that: search rankings and actual conversion rankings.