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5 Undead SEO Truths That Still Bite

In this final installment of our Halloween series of cosplay posts, we end with a parody of one of the scariest fictional villains we could think of: Negan Smith of The Walking Dead universe. So celebrate this Samhain with us, and enjoy this piece of fanfiction where Negan went into Digital Marketing instead of leading a band of marauders across a post zombie apocalyptic landscape.

SEO ain’t no dark magic or fancy-schmancy rocket science. Hell, most folks wandering around the digital wasteland don’t know a darn thing about it. Kinda reminds me of the clueless folks in the apocalypse, always stumbling around and making poor decisions. And hey, there’s no shame in not knowing. I mean, you don’t see me doing my own taxes. Last time I tried that stunt, let’s just say it was a “Lucille” kind of situation minus the actual Lucille.

Now, onto the meat and potatoes. SEO? It’s like that treasure trove in the middle of walker territory. High reward, but, boy, do you gotta know your way around. You gotta master its ways, see the twists and turns coming, and always, and ALWAYS have an escape plan. You slip up? Boom! You might as well have a walker munching on your heels.

However, my friends, before you go diving into the deep end of SEO, there’s some fairy tales and tall tales you gotta watch out for. ‘Cause trust me, there are plenty of snake oil sellers out there ready to sell you a dream.

The Truth Hurts (When it Bites)

SEO ain’t no witchcraft or some high-level walker strategy. Fact is, most folks are as lost with SEO as they are wandering the zombie post-apocalypse wasteland. And ya know what? That’s okay. It’s kinda like doing your taxes. Last time I tried getting smart with my numbers, let’s just say I got a taste of my own medicine – minus Lucille.

Now, here’s the juicy part. SEO might just be your ticket to the big leagues in the digital world. But getting a grip on it? It’s like trying to handle Lucille with care. You’ve gotta invest time, a helluva lot of it, to truly master the ropes. You need to see what’s coming, be two steps ahead, and, for the love of all things unholy, have a backup plan. Because when things hit the fan, they really do.

And while we’re on the topic, unless you’ve been grinding in the trenches for those long 10,000 hours, be sharp. There’s a bunch of hogwash out there about SEO. Next time you cross paths with someone spouting off about being an ‘SEO guru’? Make damn sure they ain’t trying to pull a fast one on you. Because in this world, it’s either hunt or be hunted. Choose wisely.

Content is Killer

SEO ain’t just about tricky technical mumbo-jumbo that’ll probably fly over your noggin unless you’re a pro like me. A huge chunk of this game? Content marekting. Think about it: without words on the page, where the hell are you gonna shove those keywords? Without content, what’s Google gonna go sniffing around for?

You’ve heard that old adage, “content is king”? Well, damn straight it is. But what you need is a  real-deal content game plan, one as solid-as-Lucille. You see, content is a lot like a tattoo — cheap ain’t good, and good ain’t cheap.

See, Google, and its other little search engine pals, they’re on a hunt. They want the cream of the crop content. If you’ve got that shiny, top-tier content that people can’t help but gobble up and share, then you, my friend, are the golden goose.

But let me break it to ya: you ain’t getting that gourmet content from any ol’ schmuck off the street. You need the big guns. The kind of folks who get your brand, your dream, your audience, and most importantly, know how to get things done, Negan-style. Quality like that? It’s gonna cost ya, but trust me, it’s worth every damn penny.

Link Building is Survival

Now, we’ve chatted about all that fancy onsite SEO jazz, but let’s not skip over the meaty part: offsite SEO. And in this big, bad world, that means one thing: linkbuilding. Yeah, I said it.

You might’ve stumbled on some chatter that linkbuilding’s gone the way of the dodo, or that guest posting’s taken a dirt nap. Cute. But while you’re holding onto that notion, you might just find your competitors dancing in the spotlight, snagging those top spots, and there you are, stuck in the murky depths of page 3.

Quit your bellyaching about link building. Embrace it. It’s the backbone of a rock-solid SEO plan. Do it right, and you’ll be raking in traffic that doesn’t just come and gawk but actually takes action.

But remember, one wrong move, and Google will send you so far down the SERPs you’d wish you were facing a herd of walkers instead. So stay sharp and stay on your toes.

Web Dev is Fortification

Now, SEO’s got more technical bits and pieces than my ol’ leather jacket has zippers. Got an e-commerce site, streaming service, or some other big ol’ digital monster? Well, there’s a laundry list of SEO rules you gotta play by if you want those search engines to notice you and serve up your content on a silver platter.

Here’s the kicker: Doesn’t matter how shiny your product is if no one can find it. Some of these golden SEO rules might feel like you’re breaking your back, might even burn a hole in your pocket, or maybe you gotta scrap it all and start anew. But it’s the price you pay, ’cause visibility means sales.

Now, I’ll tip my hat to your devs. Maybe they’re top-notch, maybe they’re wizards, hell, they might even warp reality with their coding prowess. But listen up, just ’cause they can build a badass digital fortress doesn’t mean they get to call the shots on your business game plan. They gotta craft something that suits your goals, not the other way around. A site that’s smooth but invisible? Well, that’s like Lucille without her barbwire – ain’t doing its main job: raking in the cash.

Rankings are Overrated

You know how when folks gab about SEOm they get all starry-eyed about rankings. Yeah, I get it. The whole point of this SEO dance is to shimmy up those search results. But, oh boy, do some of you get lost in the sauce, obsessing over every little keyword move like it’s the last can of beans in a walker-infested world.

Let me break it to ya: Rankings arejust smoke and mirrors. With Google putting on its fancy AI hat and all that personalized search mumbo jumbo, nailing down an exact ranking’s like trying to catch a squirrel with a baseball bat — nearly impossible and kinda pointless.

You see, there’s a gazillion ways you can rank based on the user’s mood, location, the phase of the moon, or whatever other witchcraft Google’s got brewing. It’s like trying to figure out a dream inside a dream while a robot’s chasing you. Confusing, right? So, instead of chasing shadows, focus on the real meat: the traffic flow. Watch where it’s coming from, where it’s heading, and if it’s turning into something valuable.

To sum it up: Stop sweating the small stuff and focus on the big picture — traffic, the pages users are snooping around, and whether they’re actually doing something worthwhile. That’s the real gold in this SEO apocalypse.

Reporting to Your Maker

Now, in the SEO world, it’s easy to get lost in the numbers. Everyone’s on the hunt for that magical keyword, the one that’s like finding a fully loaded truck in the middle of a walker wasteland. And sure, diving deep into the data can sometimes uncover those little golden nuggets.

But here’s the kicker: obsessing over every tiny detail is like trying to clear a horde of walkers with a toothpick. Futile and downright exhausting.

In short, don’t get buried alive in a mountain of data. You’ll freeze up, get overwhelmed, and lose sight of the real goal. Stick to the basics, pump out kick-ass content, get quality backlinks, and focus on the traffic you’re pulling in.

The End of Days

SEO is damn tough game, but it ain’t like we’re trying to launch ourselves to Mars or something. All this jibber-jabber I’m laying out, it’s a tad long, sure as hell is. But damn, does it feel good to get it off my chest.

Now, the million-dollar question: How’re you gonna step up and handle it?

Socialed Team

Socialed Inc. is a digital strategy firm that specializes in ecommerce, inbound, and growth marketing strategies. At Socialed, we’re focused on building digital campaigns that support business goals.