Today marks the start of National Chemistry Week, and to celebrate, the Socialed team has put together a post that draws parallels between the world of Chemistry and the world of Content Marketing. And we hope you enjoy reading it as much as we enjoyed writing it.

In this final installment of our Halloween series of cosplay posts, we end with a parody of one of the scariest fictional villains we could think of: Negan Smith of The Walking Dead universe. So celebrate this Samhain with us, and enjoy this piece of fanfiction where Negan went into Digital Marketing instead of leading a band of marauders across...

There are good questions and there are bad questions. And marketing, everything starts with a question: What is our competitive advantage? Where is our target market? How do we reach them? And what is the return on investment? But some questions are universal and should come before all others.