Mobile PPC Strategies – Interview with Laura Garrido

Written by CT Moore on January 23, 2012. Posted in Mobile, Paid Search.

With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site destination, one thing is clear enough: mobile PPC will likely be part of any mobile advertising strategy.

Recently, I got to ask Laura Garrido about her experience with mobile PPC. Laura leads the PPC team at NVI, a search marketing and social media agency in Montreal. So she’s overseen strategy and deployment for all their clients’ mobile search campaigns. During our chat, Laura touches on:

Why to invest in mobile PPC
How to budget for mobile PPC
Which verticals perform best in mobile search
and how mobile PPC strategies can differ from desktop ones

Budgeting Ad Spend Across Mobile Channels

Written by CT Moore on January 12, 2012. Posted in Mobile, Paid Search, SEO.

With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile?

Well, before you can do that, you have to understand just what mobile channels are relevant to your business. From there, you can take a measured risk approach by diverting ad spend from a variety of channels and re-allotting them over to their respective mobile counterparts.