So you’ve done it. You’ve hired a super duper community manager, they’ve grown and optimized your Facebook presence, have started using Pinterest to drive traffic and brand awareness, and have even brought your content strategy inline with your SEO efforts.
You’re doing everything you can to push your content out there, you’ve seen how it can support your business goals, and now you’re wondering how can reach new audiences. Well, fortunately for you, most major social sites offer ways for your to reach new users with your content — if you’re willing to invest some media spend, that is. But depending on your goals, each of them is worth considering and experimenting with in their own right.