Bus.com has changed the way that groups travel by making it easier than ever to book a bus online. From its founding in 2014 to today, Bus.com has evolved from a ride-sharing platform to an industry leader in charter bus rentals, providing on-demand charter and shuttle bus solutions for groups both large and small.
As a bus rental tech start-up, Bus.com entered a fragmented market that was dominated by countless regional and national operators.
Although Bus.com offers users award winning 24/7 customer service and access to the largest selection of charter buses from vetted suppliers, the websites of incumbent operators had been accruing backlinks and authority for decades, and dominated both the Organic and Local Search results. Bus.com was facing an uphill battle for competitive rankings.
A comprehensive SEO Site Audit & Competitive Analysis was undertaken to (1) identify all SEO gaps + opportunities, and (2) develop an aggressive SEO strategy that spanned the full spectrum of Onsite SEO, Local SEO, and Content Marketing. This included:
- resolving onsite technical SEO issues
- optimizing all Service Pages for targeted keywords
- developing optimized Localized Content across ~60 regional markets
- launching a targeted Content Strategy to support both National and Local rankings
In the first 2 years of implementing SEO measrues, Bus.com saw Organic Search Traffic increase year-over-year 110% in the first 12 months, and an additional 84% in the subsequent 12 months.
Organic Search also became Bus.coms largest source of leads and bookings, offering the lowest CPA of all other channels.