Legacy is revolutionizing the male fertility space by allowing men to access a variety of mens health services online, including at-home fertility testing kits, sperm freezing + storage services, and a range of other mens health products and services.
As a start-up in an industry dominated by brick & mortar service providers, Legacy needed to (1) establish legitimacy in the eyes of consumers, (2) position itself as a legitimate online alternative to traditional male fertility clinics, (3) compete with similar startups that had a market lead in the SERPs, and (4) dominate both Local and National search results.
An SEO Site Audit and comprehensive Keyword Research were undertaken to (1) identify all SEO gaps + opportunities, and (2) develop a measured Content Strategy capable of both communicating Legacy’s value-prop to their target market and supporting ranking goals, including:
- addressing onsite technical SEO issues
- optimizing all Product Pages for targeted keywords
- developing Evergreen Content to support targeted keyword rankings
- and creating optimized Localized Health Content across ~19 regional markets
In the first year of (1) implementing technical SEO measures, and (2) launching a keyword targeted Content Strategy, Legacy saw a:
- 385%increase in Organic Users
- 392%increase in Organic Sessions
- 185% increase in Organic PageViews
- and 380%increase in Organic Entrances