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STOKES

Stokes has been helping Canadians stock their kitchen since 1935. From its humble beginnings in Montreal to over 100 locations across the country, Stokes is Canada’s largest Kitchen and Tableware store.

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Breaking Records

In organic traffic

~650%

Organic Traffic Growth over 9 month

~871%

Organic Traffic Growth in in Q3-Q4 YoY

CHALLENGE

Driving Perpetual Growth

Despite its coast-to-coast retail presence and status as a household name in kitchenware, Stokes has faced an increasingly competitive landscape.

Growing online competition was eating market share while driving up the costs of paid search and paid media campaigns. So to rise above the competition and meet growth targets, Stokes required an Organic Ecommerce SEO Strategy to help it capture a greater share of the online market while reducing CPCs and CPAs overtime.

SOLUTION

SEO + Content marketing

A comprehensive SEO Audit & Strategy was undertaken to (1) identify all SEO gaps + opportunities, and (2) develop a short- to long-term SEO roadmap that spanned the full spectrum of Onsite SEO, Ecommerce Strategy, Content Marketing. This included:

  • diagnosing + resolving onsite technical SEO issues
  • optimizing all Product pages for targeted keywords with strong intent
  • and launching a targeted Content Strategy that supported both messaging and SEO goals

RESULTS

EXPLOSIVE GROWTH

In only 9 months, Stokes saw a 650% increase in Organic Traffic, growing from one of the smallest sources of traffic to the largest.

And in Q3-Q4 alone, Organic Traffic grew ~871% YoY, completely shattering traffic records for that entire season.

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