Stokes has been helping Canadians stock their kitchen since 1935. From its humble beginnings in Montreal to over 100 locations across the country, Stokes is Canada’s largest Kitchen and Tableware store.
CHALLENGE
Driving Perpetual Growth
Despite its coast-to-coast retail presence and status as a household name in kitchenware, Stokes has faced an increasingly competitive landscape.
Growing online competition was eating market share while driving up the costs of paid search and paid media campaigns. So to rise above the competition and meet growth targets, Stokes required an Organic Ecommerce SEO Strategy to help it capture a greater share of the online market while reducing CPCs and CPAs overtime.
SOLUTION
SEO + Content marketing
A comprehensive SEO Audit & Strategy was undertaken to (1) identify all SEO gaps + opportunities, and (2) develop a short- to long-term SEO roadmap that spanned the full spectrum of Onsite SEO, Ecommerce Strategy, Content Marketing. This included:
diagnosing + resolving onsite technical SEO issues
optimizing all Product pages for targeted keywords with strong intent
and launching a targeted Content Strategy that supported both messaging and SEO goals
RESULTS
EXPLOSIVE GROWTH
In the first year, Stokes saw Organic Traffic increase a tremendous ~86%, growing from one of their smallest to their single largest source of traffic.
Indeed, Organic Traffic for Q3 alone grew ~287% over Q3 the previous year, completely shattering traffic records for that entire season.
