SEO Strategy Blog Posts | Socialed Inc.

3 Ways to Step-Up Your Ecommerce Game in 2014

Written by CT Moore on December 12, 2013. Posted in Paid Search, SEO, Social Media.

So it’s a little late in the game for me to start telling what you should do (or could’ve done) to get the most out of your ecommerce strategy for the holidays. Thanksgivukkah is a distant memory, and there’s only a dozen or so shopping days left before the presents under the tree day, so you don’t have that much time to start tweaking and optimizing...

SEO for WordPress – Wordcamp Montreal 2012

Written by CT Moore on August 20, 2012. Posted in SEO.

This past weekend, I gave a presentation at Wordcamp Montreal called “SEO for WordPress”. In it, I explored: how to use WordPress to maximize your chances of ranking for the terms that are most relevant to your content. Specifically, we’ll look at: Building a Keyword Targeted Category Taxonomy Key SEO Plugins Addressing Duplicate Content The...

Targeting Options Across Different Online Channels

Written by CT Moore on March 7, 2012. Posted in Paid Search, SEO, Social Media.

So maybe you have an online budget and it’s time to build a strategy. Or maybe you have to build a strategy so that you can lobby the purse-holder for a budget to work with. How do you determine what channels are best suited for your goals? Well, each online channel offers a distinct form of user targeting, and how you target someone is going to...

SEO Supercharging Your Inbound Marketing Campaigns

Written by CT Moore on February 9, 2012. Posted in SEO, Social Media.

Magnetic Marketing We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using “outbound marketing” to support...

Budgeting Ad Spend Across Mobile Channels

Written by CT Moore on January 12, 2012. Posted in Mobile, Paid Search, SEO.

With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile? Well, before you can do that, you have to understand just what mobile channels are relevant to your business. From there, you can take a measured risk approach by...

How PPC Can Support Organic SEO Rankings

Written by CT Moore on December 28, 2011. Posted in Paid Search, SEO.

One of the most obvious way that PPC can support SEO is with helping your brand show up in the SERPs for the most competitive searches. Now, I’m saying “show up” rather than “rank” because there is nothing PPC can do to directly increase your organic rankings. What PPC can do, however, is offer you an opportunity to...

Using PPC to Find New SEO Opportunities

Written by CT Moore on December 1, 2011. Posted in Paid Search, SEO.

In many ways, it makes sense to treat paid and organic search as two completely separate beasts. For example: Both PPC and SEO require their own set of expertise and have their own KPIs PPC yields more short-term/immediate results, while SEO is a long-term strategy (it takes time to rank organically) SEO allows you to build long-term equity because...