Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few.
If you’ve ever been in a position where you’ve had to choose between hiring an employee or hiring an agency, to do something in-house or to outsource it to a third-party, then you should probably read this blog post.
We’re all probably tired of hearing the phrase “Content is King,” and we’re tired of it because it’s become such a cliche. But the thing about cliches is that they’re cliches for a reason; that is, they’re generalizations or stereotypes that are accurate more often than they're not.
Full Disclosure: I'm a professional SEO who has a heavily vested interest in companies investing in, well, SEO so that I can carve out my own little slice of the American Dream. Okay, now that I got that out of the way, let me get to the point as quickly as possible: SEO represents the most targeted source of traffic online.
A couple years ago, Google launched a little-known feature called knowledge graph, and recently rolled out a few changes to it (again, on the down-low). While most of us never heard anything about it, but we have all certainly seen the impact in our search results.
So if you’re being honest with yourself about SEO, then you know that you have to do the whole content marketing thing. But how do you tackle it in a way that supports your SEO strategy without compromising the integrity of your content — e.g. without making your content suck ballz?
So you think you know something about SEO? Let me guess: you read a few blog posts, and maybe even The Beginner's Guide to SEO? Well, if Malcolm Gladwell is to be believed (and he probably should be because he's wicked smart), you probably don't know sh*t about SEO because it takes about 10,000 hours to master anything.
Content is king, blah, blah, blah. Great content drives SEO, blah, blah, blah. We’ve all heard all the cliches before. But just like there’s a huge difference between building websites for search engines and building websites for users (i.e. human beings), there’s a difference between writing for search engines and writing for users.
The last couple weeks haven’t been kind to content marketers. First, Google’s very own anti-spam enforcer, Matt Cutts, went after guest posting. Then Downworthy (a browser plugin that rewrites sensation headlines) declared war on clickbait. And finally, the Boing Boing editor, partner and tech culture journalist, Xeni Jardin, sounded a call-to-arms to reclaim the internet form the so-called “viral mills” of the internet marketing world (the irony of which was not lost on the Boing Boing community). So what’s a marketer to do? Do we have to start worrying about the day where users rise against the machines in some sort of Skynet reversal scenario? Probably not…
It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships you’re going to strike up. In fact, you’ve probably already forgotten about 2013, and have had your eye (almost) exclusively on the future for some weeks now.