Syncing Your SEO & Content Strategies

Written by CT Moore on August 22, 2014. Posted in Content Marketing, SEO.

Whether or not you agree with them, there are two cliches that digital marketers don’t seem tired of repeating: “SEO is Dead” and “Content is King”. I’m actually a little embarrassed to even mention them, but they’re gonna provide a nice little segue into the main narrative of this post — which is about how you can create better, more relevant content...

Knowing What and When to Outsource

Written by CT Moore on June 17, 2014. Posted in Uncategorized.

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing,...

When to Use an Agency

Written by CT Moore on June 13, 2014. Posted in Uncategorized.

If you’ve ever been in a position where you’ve had to choose between hiring an employee or hiring an agency, to do something in-house or to outsource it to a third-party, then you should probably read this blog post.

Refining Your Keyword Narrative

Written by CT Moore on April 28, 2014. Posted in Content Marketing, SEO.

We’re all probably tired of hearing the phrase “Content is King,” and we’re tired of it because it’s become such a cliche. But the thing about cliches is that they’re cliches for a reason; that is, they’re generalizations or stereotypes that are accurate more often than they're not.

SEO Traffic: A Reminder

Written by CT Moore on April 18, 2014. Posted in SEO.

Full Disclosure: I'm a professional SEO who has a heavily vested interest in companies investing in, well, SEO so that I can carve out my own little slice of the American Dream. Okay, now that I got that out of the way, let me get to the point as quickly as possible: SEO represents the most targeted source of traffic online.

Get Hit with Some Knowledge (Graph)

Written by CT Moore on April 3, 2014. Posted in SEO.

A couple years ago, Google launched a little-known feature called knowledge graph, and recently rolled out a few changes to it (again, on the down-low). While most of us never heard anything about it, but we have all certainly seen the impact in our search results.

How to Sync Your Content and SEO Strategies

Written by CT Moore on March 21, 2014. Posted in Content Marketing, SEO.

So if you’re being honest with yourself about SEO, then you know that you have to do the whole content marketing thing. But how do you tackle it in a way that supports your SEO strategy without compromising the integrity of your content — e.g. without making your content suck ballz?

Some Inconvenient Truths About SEO

Written by CT Moore on March 7, 2014. Posted in SEO.

So you think you know something about SEO? Let me guess: you read a few blog posts, and maybe even The Beginner's Guide to SEO? Well, if Malcolm Gladwell is to be believed (and he probably should be because he's wicked smart), you probably don't know sh*t about SEO because it takes about 10,000 hours to master anything.

SEO, Keyword Narrative, and Your Content Strategy

Written by CT Moore on February 18, 2014. Posted in Content Marketing, SEO.

Content is king, blah, blah, blah. Great content drives SEO, blah, blah, blah. We’ve all heard all the cliches before. But just like there’s a huge difference between building websites for search engines and building websites for users (i.e. human beings), there’s a difference between writing for search engines and writing for users.

You’re a Content Marketer and the Internet Hates You

Written by CT Moore on January 30, 2014. Posted in Content Marketing, SEO.

The last couple weeks haven’t been kind to content marketers. First, Google’s very own anti-spam enforcer, Matt Cutts, went after guest posting. Then Downworthy (a browser plugin that rewrites sensation headlines) declared war on clickbait. And finally, the Boing Boing editor, partner and tech culture journalist, Xeni Jardin, sounded a call-to-arms...