While I was working for NVI, an SEO and social media agency, I did some guest blogging to help get the word out about our expertise and build links back to the site. Many of those guest posts focused on SEO and social media, and had some pretty advanced and detailed advice on how to address some very specific SEO situation.
Well, they say that there’s no such thing as a free lunch, but there’s an exception to every rule, so today I’m posting links to (and synopses of) each of those article. They range in topic from SEO copywriting and web design tips, to leveraging social content to rank and how to rank in different countries.
I hope you enjoy…
One of the reasons that they say that content is king is because content is one of the primary factors that will help you rank. Oftentimes, however, it can be tricky walking that balance between writing for search engines and writing for actual human beings.
Well, in this article called 5 Tips for SEO & User Friendly Copy, I explore 5 tips for writing content that appeals to both search engines and users. These include:
- Length of Page Content
- Writing Scanable Paragraphs
- Using Header for SEO and Usability
- Keyword Density
- and How to Use Bullet Lists Properly
Social Content & SEO
There’s a lot of hype around how social media can help you “connect” with consumers, etc. But did you know that the right social content strategy can also help you boost your search engine rankings?
In an article titled Leveraging Social Content for SEO, I explore how you can leverage social content to build links and gain the trust of search engines by demonstrating that your site is relevant to actual human users. Specifically, I take a look at:
- How Social Signals Boost SEO
- The Basics of Shareable Content (i.e. has viral potential)
- and How to Build a Social Content Strategy that will support your SEO
SEO & Web Design
It’s hard not to judge a book by its cover, and oftentimes, packaging is what sells us on a product or service. So it’s important that your website looks good. But there’s also no reason why it can’t be SEO friendly, as well.
In this post called 5 Simple SEO Web Design Hacks, I take a look at 5 SEO elements that web designers should keep in mind when building a site. These include:
- Page Load Times
- Using HTML5
- Optimizing Images
- Using Proper Page Copy Elements
- and some Flash Hacks for those projects that just can’d do without Flash
Many companies sell their products in more than one country. When it comes to search engine optimization, though, it can be challenging to rank high in the search index of more than one country at a time.
Well, in International SEO: The ABCs of Ranking Abroad, we take a look at how Google gages the geographic relevant of a site, and what brands can do to help increase their search ranking profiles in multiple counties. Specifically, we explore how the following factors impact your rankings in different countries:
- Top Level Domains (TLDs)
- IP Address Location
- Onsite Content
- Contact Info
- Backlink Profile
SEO for Content Publishers
If your business model depends on publishing, then you’ve already bought into the axiom that “content is king.” But the more content you publish, the more challenging it can be to get each piece of content to rank. Indeed, you can get so swamped in producing content, that you don’t always have enough resources to effectively market it.
This is what I set out to address in SEO for Massive Content Sites & Enterprise Level Publishers. In this post, I explore some of the most common SEO pitfalls of having a large content publishing portal. I start with basic onsite page structure, and then move onto to address some tips to avoid duplication content issues/penalties, including:
- Using Article Excerpts on the Index and Category Pages
- Crafting Unique Page Titles and Meta Descriptions
- Implementing Unique Static Content on Dynamic Pages
- Noindexing Duplicate Content
- and Using Canonical Tags on Syndicated Content
SEO for Restricted Content
Last, but not least, there are the content sites that rely on some kind of subscription model for users to access their content. Maybe those subscriptions are paid, or maybe the content is behind a free registration wall, but either way, such sites face a challenge to making sure that Google can get in behind that registration wall, index that content, and then send the site new users.
Well, in How to Rank & Monetize Restricted Content, I address these issues specifically. I examine:
- the business incentives to restrict content,
- when it’s appropriate to do so,
- and how to get restricted content into the search index so that it has a chance of ranking.