Targeting Options Across Different Online Channels

Written by CT Moore on March 7, 2012. Posted in Paid Search, SEO, Social Media.

So maybe you have an online budget and it’s time to build a strategy. Or maybe you have to build a strategy so that you can lobby the purse-holder for a budget to work with. How do you determine what channels are best suited for your goals? Well, each online channel offers a distinct form of user targeting, and how you target someone is going to...

SEO Supercharging Your Inbound Marketing Campaigns

Written by CT Moore on February 9, 2012. Posted in SEO, Social Media.

Magnetic Marketing We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using “outbound marketing” to support...

Mobile PPC Strategies – Interview with Laura Garrido

Written by CT Moore on January 23, 2012. Posted in Mobile, Paid Search.

Laura Garrido With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site destination, one thing is clear enough: mobile PPC will likely be part of any mobile advertising strategy. Recently,...

Budgeting Ad Spend Across Mobile Channels

Written by CT Moore on January 12, 2012. Posted in Mobile, Paid Search, SEO.

With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile? Well, before you can do that, you have to understand just what mobile channels are relevant to your business. From there, you can take a measured risk approach by...

Mobile Ad Opportunities in 2012

Written by CT Moore on January 5, 2012. Posted in Paid Search.

So every year since 1990-something, people have been predicting that the following year was going to be the year of mobile. Whether 2012 will turn out to be the year of mobile or not is anyone’s guess, but two things that are certain are (1) mobile has definitely gone mainstream and, as a result, (2) it’s therefore an ad medium that any...

How PPC Can Support Organic SEO Rankings

Written by CT Moore on December 28, 2011. Posted in Paid Search, SEO.

One of the most obvious way that PPC can support SEO is with helping your brand show up in the SERPs for the most competitive searches. Now, I’m saying “show up” rather than “rank” because there is nothing PPC can do to directly increase your organic rankings. What PPC can do, however, is offer you an opportunity to...

Using PPC to Find New SEO Opportunities

Written by CT Moore on December 1, 2011. Posted in Paid Search, SEO.

In many ways, it makes sense to treat paid and organic search as two completely separate beasts. For example: Both PPC and SEO require their own set of expertise and have their own KPIs PPC yields more short-term/immediate results, while SEO is a long-term strategy (it takes time to rank organically) SEO allows you to build long-term equity because...

Free SEO Advice

Written by CT Moore on July 26, 2011. Posted in SEO.

While I was working for NVI, an SEO and social media agency, I did some guest blogging to help get the word out about our expertise and build links back to the site. Many of those guest posts focused on SEO and social media, and had some pretty advanced and detailed advice on how to address some very specific SEO situation. Well, they say that there’s...