Socialed Blog: SEO + Content Marketing Tips

SEO, Keyword Narrative, and Your Content Strategy

Written by CT Moore on February 18, 2014. Posted in Content Marketing, SEO.

Content is king, blah, blah, blah. Great content drives SEO, blah, blah, blah. We’ve all heard all the cliches before. But just like there’s a huge difference between building websites for search engines and building websites for users (i.e. human beings), there’s a difference between writing for search engines and writing for users.

You’re a Content Marketer and the Internet Hates You

Written by CT Moore on January 30, 2014. Posted in Content Marketing, SEO.

The last couple weeks haven’t been kind to content marketers. First, Google’s very own anti-spam enforcer, Matt Cutts, went after guest posting. Then Downworthy (a browser plugin that rewrites sensation headlines) declared war on clickbait. And finally, the Boing Boing editor, partner and tech culture journalist, Xeni Jardin, sounded a...

4 Ways to Step Up Your Digital Marketing in 2014

Written by CT Moore on December 22, 2013. Posted in Paid Search, SEO, Social Media.

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships you’re going to strike up. In...

3 Ways to Step-Up Your Ecommerce Game in 2014

Written by CT Moore on December 12, 2013. Posted in Paid Search, SEO, Social Media.

So it’s a little late in the game for me to start telling what you should do (or could’ve done) to get the most out of your ecommerce strategy for the holidays. Thanksgivukkah is a distant memory, and there’s only a dozen or so shopping days left before the presents under the tree day, so you don’t have that much time to start tweaking and...

SEO for WordPress – Wordcamp Montreal 2012

Written by CT Moore on August 20, 2012. Posted in SEO.

This past weekend, I gave a presentation at Wordcamp Montreal called “SEO for WordPress”. In it, I explored: how to use WordPress to maximize your chances of ranking for the terms that are most relevant to your content. Specifically, we’ll look at: Building a Keyword Targeted Category Taxonomy Key SEO Plugins Addressing Duplicate...

Live Blog – What Clients Want

Written by CT Moore on June 28, 2012. Posted in Social Media.

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below. Moderator: Diarmid Thomson (DT),...

5 Pay-to-Play Social Content Promotion Tactics

Written by CT Moore on April 26, 2012. Posted in Social Media.

So you’ve done it. You’ve hired a super duper community manager, they’ve grown and optimized your Facebook presence, have started using Pinterest to drive traffic and brand awareness, and have even brought your content strategy inline with your SEO efforts. You’re doing everything you can to push your content out there,...