What You Need to Know About Measuring Social Media
So social media has gone mainstream. No seriously: MAINSTREAM.
How do I know? Well, aside from the fact that every second piece of print or outdoor advertising seems to have a “Like” icon somewhere on it, Google has fully incorporated social tracking into Google Analytics. And that means that social media is so much more closer to being fully trackable and attributable as a source of traffic in the sales funnel.
So what does this mean for your business (or your clients’)? Well, it means that you can now understand how social is affecting is affecting your bottom line online.
And there are two ways it’s doing that: search rankings and actual conversion rankings.