4 Things I (Re)Learned About Content Marketing Writing for a Newspaper

I’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and websites. Now I spend most of my time running my inbound marketing consultancy, so the only writing I really do anymore is the occasional potty-mouth guest post. I basically only ever still write for shits-n’-giggles,… Read more →

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Guest Lecture @ McGill: Local Online Marketing Strategies

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses. The course (taught by my friend and colleague Michelle Sullivan) is called… Read more →

luxury-travel

5 SEO Rules for the Travel Industry

When it comes to SEO, there are best practices which are universal, immutable laws, and then there are a slew of strategies and tactics that you can/should employ depending on your industry, how competitive it is, and just exactly what it is that the competition is doing. While the travel industry is particularly competitive and widely varied, there are five (almost) immutable SEO laws that travel marketers should follow, regardless of the product/service they offer. Read more →

Credit: Leslie Jones, via Flickr.

The New Content Narrative: Syncing Social with SEO

Note: This post was originally featured on Sparksheet. ***** In this digital age, “Content is King” is a catch phrase that gets thrown around ad nauseum. After all, content is one of the most meaningful and effective ways to engage people through social media and get a brand in front of consumers. But while it’s great to produce content that… Read more →

mcgill-university-logo

I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations and reputation management. Participants will… Read more →

content

The 3 Things You Need to Know About Branded Content Strategy

Content is king. Sure, whatever. Water is also wet, but who cares? Every marketer should know that you need content, and good content, but what does your content really amount to if it’s no different from what everyone else is doing?  Some brands publish content sporadically, and some publish every single day. Why does content marketing work for some brands… Read more →

Opportunity-Cost-Look

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few. As the old… Read more →

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When to Use an Agency

If you’ve ever been in a position where you’ve had to choose between hiring an employee or hiring an agency, to do something in-house or to outsource it to a third-party, then you should probably read this blog post. Why? Well, partially because I want your eye-balls and attention (and your validation via comments and Likes, and the like). But mostly because when… Read more →